Golf clubs · Pro shops · Greater Cleveland · travel nationwide
Most clubs can't justify a dedicated merchant. They still need the buy, the floor, and the sell-through to run like someone is watching.
Buy it right. Show it everywhere. Sell it through.
Seasonal buy
Tournament & outing merch
Club Essentials
Floor edit
Sell-through
Club retail sits in a hard spot. The pro shop is expected to look sharp, turn inventory, and support member events — usually with a GM, a golf pro, or a shop manager already wearing five other hats. Hiring a senior merchandiser full-time rarely pencils out. Leaving the shop on autopilot costs margin every season.
That's the gap I fill. You get planning discipline, assortment edit, and floor execution from someone who has run soft goods commercially at national scale and merchandised a private club pro shop — including how the shop actually runs day to day in systems like Club Essentials and around tournament logistics in Golf Genius — without adding payroll you don't need.
I'm based in Greater Cleveland and I travel on-site when the floor, a buy meeting, or an outing merch plan needs to happen in person — local clubs or nationwide.
What I do for clubs
Season plans that respect member demand, logo programs, and the swing between peak play and slow months. Buying for member tournaments and outings with the right depth, window, and logo work — so event merch arrives on time and doesn't become dead stock when the outing ends. Right vendors, fewer leftovers when the weather turns.
Floor layouts that sell apparel and accessories on purpose — not whatever arrived last. Fixtures, newness, and story for everyday member browse and for tournament / outing traffic when the shop is busiest. Online or account-driven shopping when the club has it.
Read the book in the systems the shop already uses — including Club Essentials — react early, and keep full-price selling as long as you can. Markdowns and pushes that clear space for what members actually want next.
Why clubs bring me in
How club retail actually runs
Pro shop work isn't only hanging polos. It's knowing how inventory, members, and events show up in the tools clubs already pay for — and timing product to the golf calendar, not a generic retail quarter.
That detail is what separates a shop that looks busy from a shop that turns clean.
Experience
Alongside my corporate retail career, I've merchandised the pro shop at Canterbury Golf Club — where member expectations are high, space is limited, and the calendar runs the business. That means living in the real shop rhythm: season buys, tournament and outing product, logo work, and keeping the floor moving between busy weekends and quiet stretches.
My day job has been national soft goods — buying, planning, site merchandising, and in-store experience at places like Dick's Sporting Goods and Carhartt. The club shop is where I see that system land in real life: smaller team, sharper seasons, no room for waste.
If your shop is staffed but not steered, that's where I'm useful.
How we start
A review of the current shop — assortment, inventory in Club Essentials, floor, and outing/tournament readiness — with a prioritized plan for the next season.
One season planned and set: buy discipline, floor reset, and a clear trading plan through the peak months.
Senior merchandising on a part-time cadence — planning meetings, buy reviews, and floor direction without a full-time role.
Compared to other options
FAQ
Help the pro shop buy the right soft goods for the season, present apparel and accessories on the floor with intention, plan product for member tournaments and outings, and manage sell-through through peak play and slower months — so the shop turns inventory instead of leaving margin on the table.
Yes. Fractional merchandising gives clubs senior leadership on a part-time cadence — season plans, buy reviews, and floor direction — without year-round payroll for a dedicated merchant.
Yes. Club retail runs on club tools — not boutique software alone. I work with how inventory and sales show up in Club Essentials, and I understand how tournament and outing flow in Golf Genius affects what the shop needs to buy, receive, and clear.
Start from the event calendar, guest counts, logo/special-order lead times, and what members actually wear — then size the buy so product arrives before the shotgun, looks intentional on the floor or as gifts, and doesn't leave you swimming in leftovers when the outing ends.
Buy plans and tools matter, but club shops also need floor edit, soft goods presentation, event merch timing, and a trading rhythm through weather and calendar swings. I cover assortment discipline plus how product shows and sells — not the spreadsheet alone.
Yes — private clubs, country clubs, and resort or multi-shop golf retail where member expectations are high and a full-time merchandiser often does not pencil out. I've merchandised the pro shop at Canterbury Golf Club alongside a national soft goods career.
Yes. I'm based in Greater Cleveland and I travel nationwide when the floor, a buy meeting, or an outing merch plan needs to happen in person. Remote cadence covers planning and trading between visits.
Golf clubs
A short note on what's working, what's stuck, and whether you have a season or a structural gap. If fractional help is the right shape, I'll say so.
